steve kwan user experience designer

Review: Made to Stick

(February 19th, 2008 - 10:09AM)

(5 / 5 stars)

Made to Stick is easily the most compelling business book this year. I give it my highest recommendation.

It's about "sticky" ideas; that is, things that you don't soon forget. Remember Steve Jobs putting the new MacBook Air in a manila envelope? That's a sticky idea, and it's great marketing.

Sticky ideas are essential to anyone looking to influence the masses. If you have even a passive interest in psychology or business communications, you must read this book.

The best thing about Made to Stick is that the content is itself sticky. The authors have written it in such a way that its ideas stay with you long after you're finished reading.

I experienced the book in audio format from Audible, where it won their award for best business book of 2007. The narrator did an excellent job carrying the material.

Buy Made to Stick on Audible