steve kwan user experience designer

Get a Mac? Not likely.

(June 29th, 2006 - 7:09PM)

Surely you've seen Apple's "clever" new line of ads featuring John Hodgman and some punkass. If you're not sure what I'm talking about, the image below should refresh your memory.

HAHAHAHAHA THAT'S SO FUNNY! Look at how stodgy and boring the human representation of Windows is! And look at how cool and casual the human representation of the Mac is! You know he's better, because he's not even wearing a suit! It's like he doesn't care! Brilliant!

Oh, but there's just one problem. In reality, the ad should read more like this.

It turns out that in the real world, "being cool" isn't enough.